About Us

The future of cycling.

Our Story

Body Rocket was founded by a cyclist. And we think that’s pretty important.

As a Paralympian, Body Rocket CEO and founder Eric DeGolier knows what it takes to compete at the highest level. And he also knows the limitations. While training for the 2004 Paralympic Games in Athens, he noticed a big discrepancy in how much access the cyclists had to aerodynamic analysis equipment.

Here’s what Eric had to say.

“I first had the idea for Body Rocket while I was training for the Paralympic Games in 2004. I thought being at the Olympic training centres, that I would finally have access to aerodynamic measurement.

“There was nothing there for any of us at that time – only the very top professionals.”

Fast-forward 20 years later and the situation isn’t too different. More elite athletes have been tested, but wind tunnel time is still treated like gold dust.

That’s where Body Rocket comes in.

Body Rocket is a small team of experts with a passion for cycling. Their aim is not only to help cyclists have the chance to analyse their data and improve their speeds, but to design it in such a way that anybody could access is.

Because Body Rocket isn’t just for the elite. Body Rocket is here to bridge the gap and lower the barrier to entry.

Our Vision

Body Rocket is pushing the boundaries of cycling performance with cutting-edge aero technology.

Born from the passion of a former Paralympic athlete and a design engineer, our mission is to revolutionise how cyclists train and compete, helping them reach the cutting edge of aerodynamics.

Our unique approach combines the world’s first direct force drag measurement system and advanced analytics to offer unprecedented insights into aerodynamics, making elite-level optimisation accessible to every cyclist.

The best in the world use Body Rocket for the same reason you should. Aerodynamics is too important to ignore, but currently too difficult to measure.

Our vision at Body Rocket is to redefine what’s possible in cycling performance. We aim to democratize access to aero data, allowing cyclists of all levels to harness the same advantages as professional athletes.

Using real-time data capture and AI-driven insights directly into the cycling experience, we empower riders to achieve their fastest, most efficient rides ever.

Who we’re working with

Solo cycling is great. But now and then, it’s nice to have a partner.

Here are a few of ours:

Gustav Iden crossing the finish line of
In order to establish a never-before-seen product like Body Rocket, we needed access to the very best wind tunnels in the business. And Silverstone needed the best PM in the world.

That’s why we’ve partnered with the home of the British Grand Prix and MotoGP events. Their experience and facilities – including the wind tunnel at Silverstone Sports Engineering Hub – have proven invaluable to the continued development of Body Rocket.
Since its inception, Body Rocket was designed to create something nobody else had. And that’s what makes the Sentara Group such a perfect fit.

Santara Tech is another first of its kind, providing cutting-edge in-field, laboratory and controlled environment product research and development. The company was founded by Olympic and World Champion Kristian Blummenfelt, three-time Ironman World Champion Gustav Iden, world leading endurance coach and data scientist Olav Aleksander Bu and long-time manager, Adam Acworth.
Kristian Blummenfelt standing with his Giant road bike
Michael Hutchinson in areo position during race on his S-Works TT Bike
Alex Dowsett has spent hundreds, possibly thousands of hours in wind tunnels. He’s a Commonwealth Games gold medallist. A former Hour Record holder. And a huge fan of Body Rocket.

Alex is one of the best-known and most successful time trial cyclists in British history. As an investor and advisor, he’s been integral to our product testing. And it’s certainly helped him too; in his own words, Body Rocket gave him insights he never had in his 13 years of riding with professional teams.

Thighs Club is Alex’s ambitious coaching company, and we’re proud to share a close partnership.
Meet the Team

The brilliant minds driving the success of Body Rocket

Our team live and breathe cycling. We have a shared vision for the future of cycling, and it’s something that can only be achieved by people who love cycling. People who get it.

Oh, and we’re also a bunch of nerds. That’s kind of a prerequisite for aerodynamic revolution.